FreeMotion Fitness Turns to Advantage Fitness Products To Successfully Penetrate New Markets
Culver City, CA (ContentDesk) July 27, 2005 -- FreeMotion Fitness today announced an agreement with Advantage Fitness Products (AFP), providing AFP exclusive rights to distribute FreeMotion Fitness products to vertical markets in California, Nevada, Arizona and the greater-New York City region. Markets of immediate emphasis for AFP will be the hospitality (hotel/resort) industry, multi-dwelling/group-living properties and corporate environments.The overwhelming medical and media attention directed at the need for Americans to be more active is not only fueling traditional health & fitness channels, but also motivating traditional health and fitness companies to increase efforts toward non-traditional "vertical" markets and the new business opportunities they present."Vertical market supply and support are a critical area for business development in our industry as we see more consumers demanding unique alternatives, outside of simply the health club environment, to be active on a daily basis," said Patrick Hald, FreeMotion Fitness President and COO.
"AFP brings an unparalleled understanding of the unique characteristics and needs of these vertical markets, allowing them to tailor the capabilities and benefits of FreeMotion Fitness products into these new environments in a way that makes business sense for our company and the end user."With established success in vertical markets and strong relationships and facility development experience with leading architectural development companies including Wimberly, Allison, Tong and Goo (WATG) and hospitality industry leaders including Ritz Carlton, Fairmont Hotels and Auberge Resorts, AFP has distinguished itself in its ability to provide truly full-service consultation. AFP works to provide forward-thinking solutions in all areas including facility design, equipment selection and supply, service and support enabling its clients to meet the ever-changing needs of their target consumer."There's much more to developing an effective fitness and wellness environment than organizing cardio and resistance training machines in a given space, particularly when considering that these facilities can provide incremental revenue opportunities for the operator," said Bryan Green, President - CEO of AFP. "Certainly we have the ability to completely outfit and supply a facility, but we feel a greater value comes through our working hand in hand with the operator to ensure their vision is carried out through all stages of the development process, potential pitfalls that increase overall costs are avoided and resulting facility revenue is maximized."About Advantage Fitness Products:Based in Los Angeles CA, Advantage Fitness Products is a leading provider of innovative fitness and wellness based solutions for commercial facilities worldwide, industry professionals and consumers.
AFP offers expertise across multiple facets of the health & fitness industry, including facility design, supply and support, and provides tools assisting its clients in maximizing their investments in fitness.
AFP's ADVANTAGE™ line of premium accessories delivers innovative yet practical commercial and consumer fitness products. Through all of its endeavors, AFP addresses the ever-growing need for a more active and healthy quality of life. For more information visit www.afproducts.com or call 888-895-0547.About FreeMotion Fitness™:FreeMotion Fitness is committed to making products of unmatched quality and performance in the commercial industry today; striving for excellence throughout the product's life - from concept and design to manufacture, delivery, installation and more. As the first, and only, full circuit of integrated functional training equipment, FreeMotion™ sets facilities apart by allowing users to train in real-life movements.
NordicTrack? Commercial Cardio is designed to give members a safe and enjoyable workout with commercial-grade construction, easy-to-use functions and easy-to-maintain design. EPIC Strength™ equipment goes beyond the basics of traditional training with strong, smooth and refined performance. FreeMotionFitness is also proud to be the domestic distributor of Reebok Professional Studio products and Reebok?-Tomahawk? Indoor Cycling. As a wholly-owned subsidiary of ICON Health & Fitness?, FreeMotion Fitness affords all of the benefits of a globally connected company yet stands independent with respect to research, development, sales and marketing. For more information visit www.freemotionfitness.com or call 877.363.8449..
New Health and Fitness Show in San Francisco Bay Area
The 1st Annual Bay Area Health and Fitness Show will make its debut February 5th & 6th, 2005 at the Bladium Center in Alameda.
This new event is geared to the consumer striving toward a healthy way of life.
People of all fitness backgrounds are welcome to attend and learn from health professionals as well as sample many new items.
Hundreds of exciting new products and services will be featured such as low carb and organic foods,
vitamins, fitness centers, weight loss programs, spas, resorts, massage therapists, skin and body care, sporting goods, sportswear, and many other health related items.
Health screenings will also be conducted for people interested in checking their cholesterol, body fat percentage, blood pressure, spine alignment, and other health concerns.There will also be a special area for Yoga, Holistic Health, and Living Foods, along with cooking demonstrations and question and answer seminars.
These seminars will be...
New Health and Fitness Show in San Francisco Bay Area
Fitness > New Health and Fitness Show in San Francisco Bay Area
TriActive America Launches Expanded Fitness Products Line and Exclusive Signature Series from the National Exercise & Sports Trainers Association (NESTA)
San Luis Obispo, CA (ContentDesk) April 26, 2006 -- TriActive America (www.triactiveamerica.com), the nations leading outdoor fitness equipment company, today announced a widely expanded product line that includes specially priced fitness packages and an exclusive signature series designed by the National Exercise & Sports Trainers Association (NESTA). In addition, TriActive America launched a newly designed, user-friendly Web site featuring more than fifty fitness products, exercise packages, and the special signature series.
Among the most popular of the new fitness products are:*
The elliptical cross trainer, which offers a superb cardio and upper-body workout.*
The rowing machine, which improves upper body strength and flexibility the fun way.*
Multi-trainers that offer six or more exercises in one compact unit. *
The upper chest press, which focuses on strengthening the upper...
Fitness > TriActive America Launches Expanded Fitness Products Line and Exclusive Signature Series from the National Exercise & Sports Trainers Association (NESTA)
The Controversy Over Head Lice Continues to Escalate
West Palm Beach, Fla. (ContentDesk) March 23, 2006 -- The Controversy over head lice continues to heat up as parents across the country fight to keep schools from relaxing head lice policies. I dont understand why, when you have a policy that helps keep kids safe, WHY would schools want to do away with it? I mean its our children. Shouldnt we want what is best for them? questioned Kelly Addison, a mother of two in Reeseville, WI. Kelly is so adamant that she has spoken before her school board...
The Controversy Over Head Lice Continues to Escalate checks
Fitness > The Controversy Over Head Lice Continues to Escalate
Shopping at Scooter Stores
A scooter store will typically specialize in a specific type or group of scooters.
Modern scooters not only include the push scooters that require a little bit of exercise, but also feature electric and gas motorized models. Advancements in technology have made way for many physically impaired individuals to replace wheelchairs with motorized scooters and mobility scooters. Although a few models of recreational scooters can be found at the larger retail stores, scooter stores specializing...
Fitness > Shopping at Scooter Stores
Shoepricer.com Searches the Internet for Deals on Vans Shoes
Shoepricer (http://www.shoepricer.com) recently unveiled the newest version of their popular comparison shopping engine with KangaROOS shoes in mind."Vans Shoes are one of the defining brands when it comes to skateboarding culture. Fourty years since thier creation, Vans shoes continue to lead the way with innovation of sneaker, sandal, and slip on styles. That's why pro skateboarders such as Geoff Rowley, Tony Trujillo and Jim Greco ride...
Shoepricer.com Searches the Internet for Deals on Vans Shoes
Fitness > Shoepricer.com Searches the Internet for Deals on Vans Shoes